Imagine and shape your future,as an individual or a businesswith TheFringe


The world around us is on the cusp of a major transformation.Business leaders realise that the world will change, but few understand how.Are you wondering where your industry is heading?Curious about the future of technology and society?Seeking a deeper understanding of global business opportunities and risks?

new horizons

Transition to a post-capitalist system, a new long techno-economic cycle, a shift of economic power to the Global South, and the economy’s fragmentation into macro-zones.Such confluence of trends happens only once in a few centuries. It offers unique opportunities and presents enormous risks for business leaders.

Ready ?

All business executives and entrepreneurs must grasp and plan for the future.The Fringe helps you to navigate this changing landscape.


I am Dr Tatiana Zalan.Future global trends that will impact many industries and businesses have always interested me. As a business professor, educator, co-founder of two startups, author, and speaker, I bring a unique perspective to my work.I’ve helped thousands of students and professionals. My positions included lecturer at University of Melbourne, IMD research fellow, and University of Los Andes Corona Chair. After teaching in Bulgaria, Australia, Russia, Singapore, and Malaysia, I am now a professor at the American University in Dubai. My degrees are an MA from Moscow State Linguistic University, an MBA from University of Adelaide and a PhD in strategy from Flinders University.I co-founded Planet Blockchain in Dubai in 2017, the largest network of blockchain enthusiasts in the Middle East. I’m also co-founder of Vernissage, a digital art gallery with the vision to provide unique immersive experiences. A lifetime learner, I've taken numerous courses in art appreciation and blockchain technology.Gulf Business, Entrepreneur Middle East, and The Australian Financial Review published my research and opinion pieces. I frequently present on the topics of digital disruption, Web3, NFTs, the metaverse, and cryptocurrency. LinkedIn named me Middle East Technology's Top Voice in 2022.I’m a non-conformist who values human agency and intentionality.

My Services

Corporate training and coachingStartup advisoryInvited presentations and media articles


Want to know more?
Let me know how can I help you.

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